

Since Gehman’s life is spent working with sports and social media - the King of Prussia, Pa., native runs the Facebook and Twitter feeds for Philadelphia’s Wells Fargo Center - he was aware not everyone uses a hashtag. “I have read tens of thousands of tweets to figure out what people say when they’re talking,” he says. The technology behind it? An algorithm that started with Gehman poring over endless strings of tweets. That’s how far I took it,” he says, recalling how frustrated he felt.īut what if there was a way to add the real-time scores to those mysterious tweets so when you read them, you’d know exactly what moment the tweets referred to? That’s what inspired the 24-year-old to create Cibos, an app that’s nearly ready for release.Ĭibos (which he says means “feed” in Latin) puts a stamp on tweets about events marking the teams playing, the quarter/inning/period and the time, giving readers the context they need if they’re not watching a game. “I watched 'SportsCenter,' trying to figure out the play a dagger shot. Cibos adds context to sports-related tweets. The tweets read, “Can you believe this Heat game?” and, especially, contained chatter about a “great shot by LeBron.” Gehman had no idea what moment they were talking about, since he went to bed before the game was over. The morning after the Miami Heat defeated the Boston Celtics last June on their way to LeBron James’ first NBA title, Rick Gehman woke up, turned on his computer, and checked his Twitter feed.
